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LL! Preview Part 3 – Road to Operational Efficiency

Digital Transformation: The Road to Operational Efficiency Tech companies have recently been faced with an ongoing digital transformation that is impact how they do business on a daily basis. Join

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LL! Preview Part 4 – Servitization

Servitization and Shift to Service-Centric Business Models While this trend has been around for some time, many companies within the software and hardware industries are beginning to utilize...

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Embracing the Future of Software Monetization at LicensingLive! 2017

This past October, in sunny Cupertino, CA, Gemalto’s Software Monetization business unit hosted the 10th edition of its flagship event: LicensingLive! The overall theme of this year’s event was the

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Translating the Digitalization Strategy and Vision into an Executable Reality

In today’s world, doing business the conventional way and maintaining the status quo does not promise recurring revenue as it did in the past. Nor does it provide a competitive

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How Well Do You Sell?

One of the various definitions of sell according to Merriam-Webster is “to develop a belief in the truth, value, or desirability of”. There can be numerous reasons for the success

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Stories Of The Street: Chapter 1, Value Creation

In his song ‘Stories of the Street” the singer/poet Leonard Cohen wrote: “We are so small between the stars, so large against the sky, And lost among the subway

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Stories of the Street: Chapter 2, Made In China

China. The country that has given us kung pao chicken, Jet Li and “Make America Great Again” baseball caps. For years China has been synonymous with low-cost manufacturing, and a

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Stories of the Street: Chapter 3, The Customer Is Not Right

In the early 1900s the phrase “the customer is always right” started to make its appearance. Many credit Gordon Selfridge, founder of the Selfridges department store with coining the term,

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LicensingLive! 2018 Recap

LicensingLive! 2018 Recap Getting the most value from your software in 2019 was the theme that delivered on its promise at On November 12th & 13th, more than 200

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Stories of the Street: Chapter 4, Ski Slopes and Digital Transformation

As I enter my 3rd year as an expat in Munich, I’m keenly aware of the difference between winter in my previous abode of Los Angeles, and where I now

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